The app began as a content repository meant to replace the three-ring binders which reps were carrying—no, lugging—into sales calls. But our Renewal by Andersen app wound up transforming the in-home selling experience. It was easier to showcase products, generate contracts, and handle payment. Whereas the previous presentation was naturally delivered across the table—creating a gulf between representative and customer—iPad presentations encouraged the representative to sit next to the customers, creating a true conversation. Besides transforming the in-home experience, the app also shortened cycle times, increased close rates, and elevated the prospect’s brand perception.